??????????? ??? ??, ??? ??,
ICA ??????? ????? ??
??? ??(??????????? 2023? ?? ??, 2014? ?? ??, ?? ???????? ??? ?????)? ??????????? ??? ??? ?? 6? 20?(?)?? 24?(?)?? ?? ??????? ?? ??????????(ICA) ???????? ?? ?? ? ??? ???????? ???? ?????(Top Paper Award)? ?????.
▲ ??? ??(?? ? ??)? ??? ??(?? ? ??)
?? ICA ?????? 2?? ??? ????????????? ????? ???????? ?? ?????? ?? ??? ??? 250? ?? ?? ? ?? ??? ?? 4?? ????. ?? ??? Top-Four Paper ???? ?????.
?? ??? ?????? ??? ??? ??? ?? ??? ????? ??? ??? ?? ??? ???, ?????? ????? ?? ??? ??? ??? ??? ????? ??? ?? ?? ???????? ??? ?????? ?? ??? ????? ???? ?????.
??, 2025? ICA ????? ?? 6? ?? ???? ??? ????.
[??] Kang, K., Shim, M., & Chung, S. (2024, June 23). The Effects of Underdog Success Stories on Social Media Engagement: Analysis of Emotional and Cognitive Mechanisms. Paper presented at the Annual conference of the International Communication Association, Gold Coast, Australia, 2024.
??
