?? ??
?????, ?? ????? ????
‘??????’ 12? ??? ??
?????(????)? ????? ???? ??????? ?????????(WSEAS:World
Scientific and Engineering Academy and Society)? ?????????(NAUN: North
Atlantic University Union)? ?????? ?3? ??????(International Conference
on Business Administration: ICBA '12, ??? ??? (Montreux), 2012? 12?
29-31? ??)?? ???? ??? ?????.
???? ????? ‘Exploring The Effects Of Task Difficulty and Team Diversity
on Team Creativity: A Multi-Agent Simulation Approach’??. ???? ? ?????
?? ??? ???? ??? ???? ???? ????(team creativity)? ?????
? ???? ????, ???? ?????? ?????? ????? ????
???? ???? ?? ??? ??????? ????? ?? ????? ???
????.
?? ???? ? ?????? ?? ????? ???? ???????? ??
??? ?? ?? ‘?????’(brain informatics)? ???? ?? ???(ABM:
agent-based modeling) ??? ??? ??????? ??? ????? ???
????.
WSEAS? NAUN?? ???? ? ??? ISI(Thomson Reuters), ELSEVIER, SCOPUS,
ACM(Association for Computing Machinery), British Library, CAS(American Chemical
Society), Engineering Village, American Mathematical Society(AMS), Inspec-The
IET, Ulrich's International Periodicals Directory ? ?? ?? ??????
???? ???? ??????. ???? ???? ??? ??? ??.
There is no single organizational structure that is highly effective for
all organizations. In order to be effective, the organization needs to tailor
its activities to the environment in which is it located. Based on contingency
perspectives, this study is focused on investigating effective ways to design
team diversity and maximize team creativity according to the level of task difficulty.
Considering the organizational team member as an agent, the study employed a
multi-agent simulation method to understand the progress of creative manifestation,
by observing the exploration and exploitation activity of team members with
the passage of time. The results suggest that managers differentiate strategies
of team diversity according to task difficulty. In the case of a difficult task,
managers need to increase team diversity so that their teams can maximize team
creativity through rigorous exploration and exploitation. It is desirable to
maintain an average level of team diversity when performing an easy task.
??
